OUR METHOD

A rigorous process.
No shortcuts.

The quality of a development project is decided before any commercial action. Our 4-step method applies to every mission, whatever its nature or country.

The blind spots
of international development

What most business development projects overlook before they launch.

Poorly validated market

An entry decided on intuition rather than an analysis of potential, offer fit and risks.

Poorly identified contacts

Reaching the wrong decision level, or the wrong type of partner: agent, distributor or end client.

Sources limited to one tool

Relying on a single research channel, when every country has its own reliable sources.

No prioritisation

Without a clear hierarchy between targets, commercial energy spreads across secondary opportunities.

Scattered time

Time spent searching for information outweighs time spent deciding and acting.

Overlooked confidentiality

The targets and strategic assumptions of a development project are rarely protected with rigour.

Four steps.
One method shared by both areas, adapted to each.

ABD Contact Desk

Target scoping → Research across several sources → Contact verification → Delivery of the Excel file, with no prioritisation or analysis.

International Advisory

Decision scoping → Market analysis → Assessment and recommendation → Roadmap.

01

Scoping

Everything starts with a thorough working session. Together we define the objective, the country, the sector, the offer, the targets, the partners sought, the exclusion criteria and the expected decision.

This scoping becomes the single reference for the whole mission. Nothing is left to interpretation.

  • Scoping note formalised in writing
  • Priority vs secondary criteria identified
  • Scope and timeline defined
Scoping Note · Confidential
ObjectiveFind an exclusive distributor
CountrySenegal
SectorIndustrial equipment
TargetsDistributors, specialised importers
Expected decisionSelect 3 partners to approach
ExclusionsGeneral wholesalers, companies < 3 years old
02

Research and Analysis

We don't rely on a single tool or a single source. Every search combines professional, institutional and sector sources, along with registries adapted to the country and sector.

This approach is slower than automated scraping. That's why it's more reliable.

  • Professional registries and company websites
  • Sector bodies and specialised publications
  • Systematic checking of the available sources against each other
Sources Consulted · Preview
CountrySenegal
RegistriesTrade register, chambers of commerce
SectorSector federations and bodies
PressEconomic and sector publications
FieldCompany websites, professional networks
→ 19 leads identified · Checks under way
03

Qualification

In an International Advisory mission, every lead retained is checked against several sources, ranked and analysed: opportunities, obstacles and risks. We never mix a priority system with a numeric score: one system is used, from start to finish. The Priority 1 / Priority 2 / To explore grid lets you order your action sequence as soon as you receive it.

For ABD Contact Desk, this step is limited to checking that each contact matches the company and role requested. The file delivered contains no prioritisation, qualitative notes or analysis.

  • Verification of available information
  • International Advisory: analysis of gaps, risks and opportunities
  • International Advisory: priority assigned and justified by a qualitative note
Priority Grid · International Advisory
P1
Priority 1Matches the validated scoping precisely. Approach first.
P2
Priority 2Matches on the main criteria, with a nuance to verify.
Exp.
To explorePromising lead but further from the initial scoping. Worth investigating later.
04

Delivery & Action Plan

You receive the deliverables agreed at scoping. For ABD Contact Desk, this is the Excel file of the contacts identified. In an International Advisory mission, the deliverables (scoping note, study or action plan) come with reasoned recommendations, and a debrief is always offered to walk through the choices made and answer your questions.

You leave with concrete next steps, not an abstract summary. Where an International Advisory mission provides for it, the debrief can extend into the search for partners and the first introductions.

  • Structured deliverable, ready to share with your teams
  • Debrief included (International Advisory)
  • Next steps proposed (International Advisory)
senegal_entry_plan_v1.pdf
3 target partners2 P1 · 1 P2
✓ Reasoned recommendation ✓ 90-day action plan ✓ Debrief scheduled
OUR COMMITMENTS

Three pillars.
One promise.

Rigour

Every piece of information checked against the available sources. No shortcuts, no guesswork in the scoping.

Transparency

You know exactly what you're receiving, how we worked, and why each priority was assigned.

Actionable decisions

We measure our work by the quality of the decisions it enables, not the volume of data delivered.

Want to know more
about our approach?

Get in touch directly. We'll reply with the first scoping questions.

Talk to ABD